Virtue Labs
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Virtue Labs is a US-based hair care brand harnessing a transformative protein in all of its styling and treatment products. Alpha Keratin was discovered by Dr. Luke Burnett, a retired US Army Colonel who used keratin for tissue regrowth and wound healing. However, after conducting further research, his team discovered Alpha Keratin could repair hair, and so Virtue was born.
Keratin makes up 90% of your hair, nails, and skin, so your body will recognize Alpha Keratin 60ku® as your own, making it incredibly powerful. Helping to smooth, resurface, and fill in damage on every strand, it's also been found to reduce frizz by 67% and increase thickness by 22% in clinical trials.
While Virtue's products are renowned for their human keratin content, the brand's impressive attributes don't end there. As well as being free from sulfates, colors, parabens, and dyes, the scents used don't overwhelm the senses and they won't interfere with any other fragrances you're wearing. What's more, while hair repair products typically feel very heavy on fine hair, the formulas created by Virtue are lightweight, meaning you can touch your hair all day without feeling the product in your strands. Virtue's fragrances are also designed to lift and energize your mood, meaning they serve a purpose rather than simply smelling good. Each blend has been infused with fruit extracts and essential oils that moisturize and nourish your hair, including lavender, spearmint, and coconut. Lavender is popular for its soothing properties while spearmint has a stimulating effect and coconut helps to nurture hair.
You can browse the full range of Virtue products at SkinStore today. As well as shampoos and conditioners, we stock styling creams, moisturizing primers and much more.
Products
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VIRTUE Curl Discovery Kit (Worth $46.00)
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VIRTUE Smooth Discovery Kit (Worth $46.00)
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VIRTUE Flourish Complete Collection for Thinning Hair
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VIRTUE Smooth Restorative Treatment Set
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VIRTUE Full Restorative Treatment Set
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VIRTUE Keratin Healing Mask and Oil Bundle
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VIRTUE Volumizing Primer 150ml
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VIRTUE 6-in-1 Styling Paste 50ml
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VIRTUE Smooth Shampoo 240ml
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VIRTUE Full Conditioner 200ml
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VIRTUE ColorKick Illuminating Mask 150ml
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VIRTUE Heal and Prime Duo
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VIRTUE Purifying and Exfoliating Scalp Duo
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VIRTUE Flourish Shampoo for Thinning Hair 240ml
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VIRTUE Refresh Topical Scalp Supplement 60ml
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VIRTUE Recovery Conditioner 200ml
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VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece
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VIRTUE Flourish Nightly Intensive Hair Growth Treatment - Trial Size 3 piece
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VIRTUE Recovery Shampoo 240ml
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VIRTUE Dry Shampoo 128g
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VIRTUE Refresh Exfoliating Scalp Treatment 150ml
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VIRTUE Recovery Conditioner Professional Size 500ml
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Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.SHOP NOW$90.00